Shop Direct: Supporting Black-Owned Brands at Target

Target has recently come under fire for its decisions regarding Diversity, Equity, and Inclusion (DEI) initiatives, sparking important conversations about corporate accountability.

While these discussions are necessary, it’s equally important to ensure that the backlash doesn’t inadvertently harm the Black-owned brands that have worked tirelessly to secure a place on Target’s shelves and website.

These businesses—many of which are small, independent, and founded by passionate entrepreneurs—deserve our support now more than ever.

Below, we’ve curated a list of Black-owned brands available at Target. We encourage you to shop directly from their websites whenever possible.

Beauty & Personal Care

Home & Lifestyle

Food & Beverage

Toys & Activities

  • Brilliant or BS: A trivia party game that offers a unique blend of fun and engagement.
  • Fresh Dolls: Multicultural dolls representing authentic beauty and diversity.
  • Cards For All People: Fun, culturally inspired card games like “Black Card Revoked.”
  • Healthy Roots Dolls: Dolls designed to celebrate natural hair and diversity.

Apparel & Accessories

  • Mateo New York: Contemporary jewelry designed with simplicity and elegance in mind.
  • More Than Peach: Inclusive art supplies and educational tools for kids.
  • HBCU Culture Shop: Provides accessible and fashionable apparel that celebrates HBCUs.
  • Happy Hues: Essentials designed to bring style and practicality to baby and toddler care.
  • Little Muffincakes: Culturally inspired baby and toddler accessories.

By supporting these brands directly, we can ensure that our dollars have the greatest impact on the entrepreneurs behind them.

Tony O. Lawson

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